Convert Our Website Visitors into Customers
Website Conversion Marketing, is the ability to lead website visitors to our desired action or actions.
I discovered some time ago a great secret about Internet marketing, and that is this: Traffic to a website is important, but it is not the only thing we should be thinking about. Putting some effort into how we build a relationship with our website visitors can be more important than the number of visitors and hits on our website.Think of it this way, when we get our hair cut, do we go looking to meet someone new each time? Or do we go back to the stylist who knows us, and knows what we like. Of course we want someone familiar that we can trust. I own a business that gets ninety-five percent of the customers from our website. When we get phone calls from customers, the majority of callers ask for someone by name; how do we do that and more importantly how can you do that? The great "How to" in this article is all about "Conversion Marketing", we share what website conversion marketing tools are needed on our websites that will draw visitors in and start building relationships.
Get a toll free phone number, and make sure people can see it. Use large print, and avoid clever tricks, like spelling out a word, with your phone number, we want visitors to call us, not spend time and frustration mapping out numbers to letters on the dial pad of the phone. Many people like to pick up the phone and talk. Does our website make it easy for visitors to call us?
Live Chat, is one of the most important tools we can have. The younger our visitors are, the more likely they will want to "Chat" online, and when they do, we want to use our first name, and introduce ourselves. Ask about them, how things are going today, the weather, or where they are located, this will help build a friendship. Use a bit of humor, show them you are a real person. Some customers want to get right down to business. In this case, we need to use their names in our conversation, and ask a question or talk about the weather during a slow-down in the conversation. Amazingly our chat customers will call our phone later on, and ask for us by name. Why? Because we have a small relationship. People buy from friends every chance they get.
Email is here to stay. We all use it, and it changed the world. When website visitors are in a hurry, and do not need answers "Right Now" many turn to that old trusted friend, email. Having said that, the number one question that will be lurking in the back of a visitors mind is..."Did somebody get my email?". This is why a simple email address will not do.
We need to have email marketing tools that put to rest the previous question, and embarks on a relationship building process. Our email tool will automatically send a personal email message to the customer, then we continue to build the friendship and in the end convert visitors into clients. Most website visitors stay for only a few seconds, however, when we have an email address and a correspondence going, we are way ahead of the competition, and our customers are getting a satisfying experience. We are making friends and customers.
The Newsletter is the all important one-way communication tool. When someone signs up for a newsletter they are asking us to send them information about us and our products. How cool is that! Today email lists are controlled by our website visitors; they can opt-in, or opt-out, any time they want, and will do so.
People are more likely to sign-up for a newsletter when they are in control. While they are getting our newsletter we can send them tips, tricks, top 10 lists, all showing off our company and our products. It does not get better than that. Tools that manage newsletters these days are feature rich, and manage the opt-in and opt-out process, all the while providing us with valuable information that will guide us to create ever-improving newsletters.
Things to think about: